Apple Launches Budget MacBook Neo
Analysis based on 14 articles · First reported Mar 04, 2026 · Last updated Mar 05, 2026
The launch of the MacBook Neo by Apple Inc. is expected to increase competition in the budget laptop market, potentially impacting sales of Windows notebooks and Chromebooks. This strategic move could boost Apple Inc.'s market share and revenue in the entry-level segment.
Apple Inc. has officially launched the MacBook Neo, a new entry-level laptop designed to be more affordable for students and first-time Mac buyers. Priced starting at ₹69,900 in India and $599 in the US, the MacBook Neo aims to compete directly with budget Windows notebooks and Chromebooks. It features a 13-inch Liquid Retina display, runs on the A18 Pro chip (the same processor as the IPhone 16 Pro and IPhone 16 Pro), and offers up to 16 hours of battery life. The laptop comes with a non-backlit keyboard, two USB-C ports, and a standard HD camera, with Touch ID available only on the 512GB variant. John Ternus, Apple Inc.'s senior vice president of Hardware Engineering, highlighted the device's breakthrough price and the 'magic of the Mac' it delivers. Pre-orders are open, with availability starting March 11, 2026.
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