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Events / Business / Aamir Khan's 'Sitaare Zameen Par'...
Business film release

Aamir Khan's 'Sitaare Zameen Par' SonyLIV Debut

Analysis based on 20 articles · First reported Mar 09, 2026 · Last updated Mar 24, 2026

Sentiment
20
Attention
2
Articles
20
Market Impact
General
Live prominence charts, article sentiment distribution, and event development timeline available on the Ergen Dashboard
Market Impact

The streaming debut of 'Sitaare Zameen Par' on Sony — SonyLIV is a positive development for Sony — SonyLIV, potentially boosting its subscriber base and content library. For Aamir Khan, this move signifies a shift in his distribution strategy, impacting future film releases and their revenue models.

entertainment media
Event Summary

Aamir Khan's sports comedy-drama 'Sitaare Zameen Par' is set to make its streaming debut on Sony — SonyLIV on April 3, 2026, nearly a year after its theatrical release in June 2025. Directed by R S Prasanna and produced by Lyca Productions, the film initially bypassed traditional OTT platforms, with Aamir Khan opting for a pay-per-view release on his Google — YouTube channel, Aamir Khan Talkies, in July 2025. This decision was an attempt to experiment with new digital distribution models and make cinema more accessible. The film, a remake of the Spanish movie 'Champions', stars Aamir Khan as Gulshan Arora, a basketball coach, alongside Genelia D Souza and a team of neurodivergent actors. It earned over Rs 250 crore globally during its theatrical run. The upcoming Sony — SonyLIV premiere marks a significant milestone as it will be the first Hindi theatrical film to debut on the service.

Entities Involved
per
Aamir Khan
Aamir Khan is the lead actor, producer, and a key decision-maker for the film 'Sitaare Zameen Par'. His decision to initially bypass traditional OTT platforms and release the film on Google — YouTube under a pay-per-view model, and then later agree to a streaming deal with Sony — SonyLIV, significantly impacts the film's distribution and revenue.
Importance 100.0 Sentiment 20.0
subs
Sony — SonyLIV
Sony — SonyLIV has acquired the streaming rights for 'Sitaare Zameen Par', marking a significant addition to its content library and becoming the first Hindi theatrical film to debut on the service. This move is expected to attract viewers to the platform.
Importance 90.0 Sentiment 30.0
priv
Lyca Productions
Lyca Productions is the production banner behind 'Sitaare Zameen Par', and its decision to release the film on Sony — SonyLIV after a Google — YouTube pay-per-view run reflects its distribution strategy.
Importance 80.0 Sentiment 20.0
per
Genelia D Souza
Genelia D Souza stars in 'Sitaare Zameen Par', contributing to the film's cast and appeal.
Importance 40.0 Sentiment 10.0
subs
Google — YouTube
Importance 0.0 Sentiment 0.0
per
Prasanna Prasad
Importance 0 Sentiment 0
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