X (social network) Curbs AI Disinformation
Analysis based on 6 articles · First reported Mar 15, 2026 · Last updated Mar 15, 2026
The new policy by X (social network) to combat AI-generated disinformation could positively impact its reputation and user trust, potentially leading to increased engagement and advertiser confidence. However, the effectiveness of the policy and its enforcement remain a concern for researchers, which could limit its positive market impact.
X (social network) has implemented a new policy to combat the surge of AI-created deepfakes, particularly those depicting war-related scenarios involving entities like Iran, United States, and Israel. The policy, announced by Nikita Bier, head of product at X (social network), states that creators will be suspended from its revenue sharing program for 90 days if they post AI-generated war videos without disclosure, with subsequent violations leading to permanent suspension. This move is a significant pivot for X (social network) since Elon Musk's acquisition, as the platform has faced criticism for being a hub of disinformation. While some, like Sarah Rogers from the State Department, have praised the initiative, disinformation researchers, including Joe Bodnar from the Institute for Strategic Dialogue, remain skeptical about its effectiveness. Concerns are also raised about X (social network)'s AI chatbot, Grok, which has wrongly verified AI visuals as real, and the financial incentive for premium accounts to spread sensational content. A report by the Tech Transparency Project also highlighted X (social network)'s alleged profiting from Iranian government-linked accounts pushing propaganda, leading to the removal of some blue checkmarks. The efficacy of X (social network)'s Community Notes system has also been questioned by studies from the Digital Democracy Institute of the Americas.
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