This event is archived. Final snapshot from when the story concluded. View on Dashboard
Events / Business / Ferrari 849 Testarossa launched in India
Business product launch

Ferrari 849 Testarossa launched in India

Analysis based on 6 articles · First reported Mar 15, 2026 · Last updated Mar 15, 2026

Sentiment
60
Attention
4
Articles
6
Market Impact
General
Live prominence charts, article sentiment distribution, and event development timeline available on the Ergen Dashboard
Market Impact

The launch of the Ferrari 849 Testarossa in India signifies Ferrari's strategic focus on emerging luxury markets, potentially boosting its sales and market share in the region. This event also highlights India's growing importance in the global luxury automotive sector, attracting further investment and competition from other high-end brands like Audi — Lamborghini.

Automotive Luxury goods
Event Summary

Ferrari hosted its first national premiere in India, unveiling the 849 Testarossa plug-in hybrid supercar at the Jio World Convention Centre in Mumbai. The vehicle, priced at approximately ₹10.37 crore (ex-showroom), replaces the SF90 Stradale as Ferrari's top-range model. The unveiling was led by Ferrari CEO Benedetto Vigna and Chief Marketing and Commercial Officer Enrico Galliera. Benedetto Vigna emphasized India's growing importance as a market, citing its young population and entrepreneurial spirit. The 849 Testarossa features a reengineered mid-rear twin-turbo V8 engine paired with three electric motors, delivering a combined output of 1,050 CV, accelerating from 0 to 100 km/h in under 2.3 seconds. Ferrari supports its operations in India through a retail network in Mumbai and New Delhi, and a service point in Bengaluru, catering to a young and motorsport-enthusiastic owner base. The model is positioned as a competitor to the Audi — Lamborghini Revuelto, with deliveries expected to begin in the second half of the year.

Entities Involved
stock
Ferrari
Ferrari launched its new 849 Testarossa in India, expanding its presence in a growing market and reinforcing its brand image.
Importance 100.0 Sentiment 70.0
per
Benedetto Vigna
Benedetto Vigna, CEO of Ferrari, led the unveiling event and emphasized India's importance to the brand's future strategy.
Importance 70.0 Sentiment 60.0
per
Enrico Galliera
Enrico Galliera, Chief Marketing and Commercial Officer of Ferrari, was present at the unveiling of the 849 Testarossa in India.
Importance 40.0 Sentiment 50.0
subs
Audi — Lamborghini
The Ferrari 849 Testarossa is positioned as a competitor to the Audi — Lamborghini Revuelto, indicating market rivalry.
Importance 10.0 Sentiment 0.0
cnt
India
Importance 0.0 Sentiment 0.0
ERGEN INTELLIGENCE
Track this event live

Set up alerts, explore entity relationships, search across thousands of events, and build custom intelligence feeds.

Open Dashboard

About Ergen

Ergen is a news intelligence platform that converts raw news articles into structured data. It tracks events, entities, and the relationships between them, with sentiment and attention metrics derived from thousands of articles. Pages on this site are daily static snapshots from the platform's live database. For real-time tracking, search, and alerts, the full dashboard is at app.ergen.ai.