Beats and Nike Launch Powerbeats Pro 2
Analysis based on 7 articles · First reported Mar 18, 2026 · Last updated Mar 18, 2026
The collaboration between Apple Inc. — Beats (brand) and Nike, Inc. for the Powerbeats Pro 2 Nike Special Edition is expected to positively impact both companies' market positions in the consumer electronics and sporting goods industries. The product launch, particularly in markets like India, could drive sales and enhance brand visibility for both Apple Inc. — Beats (brand) and Nike, Inc.
Apple Inc. — Beats (brand) and Nike, Inc. have announced their first hardware collaboration, launching the Powerbeats Pro 2 Nike Special Edition earbuds. These workout-focused earbuds feature dual branding with the Beats 'b' logo and the Nike Swoosh, a matte black finish with Volt accents, and a speckled charging case with Nike's 'JUST DO IT' slogan. The earbuds retain core features like secure-fit earhooks, IPX4 sweat and water resistance, Active Noise Cancellation, Transparency mode, and built-in heart rate monitoring. Powered by Apple's H2 chip, they offer up to 45 hours of battery life with the charging case. Priced at ₹29,900 in India and $249.99 in the US, the Powerbeats Pro 2 Nike Special Edition will be available globally from March 20 through Apple's website, Nike.com, and select Apple Stores. The launch is supported by a 'Listen to Your Heart' campaign featuring athletes like LeBron James, Lionel Messi, and Shohei Ohtani.
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