Gautam Gambhir Sues Over AI Deepfakes

Gautam Gambhir, a prominent Indian public figure, has filed a civil suit in the India — Delhi High Court seeking protection of his personality and publicity rights. The lawsuit targets 16 defendants, including social media platforms (Meta Platforms, X Corp., Alphabet Inc. LLC / YouTube) and e-commerce platforms (Amazon (company), Walmart — Flipkart), for allegedly engaging in a coordinated campaign of digital impersonation, AI-generated deepfakes, and unauthorized commercial exploitation of his identity. Gambhir's legal team documented a significant increase in fabricated digital content, including deepfake videos falsely depicting him making statements, some of which garnered millions of views. Additionally, e-commerce platforms were reportedly selling merchandise bearing his name and likeness without authorization. Gambhir is seeking damages of Rs. 2.5 crore, a permanent injunction to prevent further misuse, and an urgent interim injunction for the immediate takedown of infringing content. The case draws upon existing Indian laws and judicial precedents, emphasizing the enforceability of personality rights in the context of AI misuse.