Zomato Increases Platform Fee
Analysis based on 29 articles · First reported Mar 20, 2026 · Last updated Mar 20, 2026
The fee hike by Zomato is expected to positively impact its revenue and profitability, as reflected in the increase of Eternal's stock price. However, the entry of Rapido with a zero platform fee model could introduce competitive pressure, potentially affecting the long-term pricing strategies of Zomato and Swiggy.
Zomato has increased its platform fee by 19.2%, raising it by Rs 2.40 to Rs 14.90 per order. This decision, effective this Friday, is a response to escalating energy prices and rising operational costs, aiming to enhance Zomato's unit economics and profit margins. This marks the second fee increase since September 2025. Competitor Swiggy already charges a similar fee, while new entrant Rapido has launched a food delivery service with a zero platform fee, potentially disrupting the market. Eternal, Zomato's parent company, reported a significant increase in net profit and revenue for Q3 FY26, and its shares saw an increase following the fee hike announcement.
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