Instacart's Easter and Passover Trends
Analysis based on 10 articles · First reported Mar 31, 2026 · Last updated Mar 31, 2026
The data from Instacart provides insights into consumer spending habits during Easter and Passover, which can inform inventory management and marketing strategies for retailers and food and beverage companies. The strong performance of Reese s Peanut Butter Cups indicates a consistent demand for products from The Hershey Company during holiday seasons.
Instacart analyzed customer shopping trends for Easter and Passover in 2025 across the United States, including specific states like United States — Indianapolis, United States — Washington (state), Mexico, United States — Kansas, and United States — California. Key findings include Reese's Peanut Butter Eggs being the top-selling Easter candy nationwide for the fourth consecutive year. There were significant surges in sales for Easter-related items like jelly beans, Easter décor, and gardening supplies, as well as Passover staples such as matzah, gefilte fish, and matzo ball mixes. Regional preferences for candies and holiday items were also highlighted, with some states favoring Hershey's Milk Chocolate or Lindt Gold Bunny Milk Chocolate over Reese's Peanut Butter Eggs.
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