NowPurchase Raises Rs 80 Crore Funding
Analysis based on 13 articles · First reported Apr 01, 2026 · Last updated Apr 01, 2026
The funding round for NowPurchase, led by Bajaj Finserv, signals increased investment in AI-enabled B2B platforms within the metal manufacturing sector, potentially boosting investor confidence in similar tech-driven industrial solutions. For Bajaj Finserv, this investment aligns with its strategy to expand into AI, which could positively impact its market perception and future growth prospects.
NowPurchase, an AI-enabled B2B platform for metal manufacturers, successfully raised Rs 80 crore (approximately $9.6 million) in a funding round. The round was led by Bajaj Finserv, one of India's largest financial services groups, with continued participation from existing investors Razor s Edge Ventures and Live Oak Venture Partners. Several prominent individual investors and family offices, including Shikhar Raj, Real Ispat Group, Madhur Gupta (Promoter & Director of Lloyds Group), VC Grid, and Professor Kartik Hosanagar, also contributed. The newly acquired capital will be strategically deployed by NowPurchase to accelerate key growth initiatives, including strengthening its core offerings like scrap recycling, expanding its portfolio of branded products, and scaling its AI-powered platform, MetalCloud. This investment brings NowPurchase's total equity funding to approximately Rs 120 crore ($18 million) to date. The move by Bajaj Finserv reflects its broader strategy to increase investments in artificial intelligence and support early-stage startups.
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