Majid Al Futtaim, Alshaya Group Expand Retail
Analysis based on 6 articles · First reported Apr 01, 2026 · Last updated Apr 01, 2026
The expansion of retail partnerships and new store openings by Majid Al Futtaim and Alshaya Group signals positive growth in the Middle East's retail sector, attracting international brands and increasing consumer options. This development is expected to boost foot traffic in Majid Al Futtaim's malls and enhance the market presence of brands like Associated British Foods — Primark and Ulta Beauty.
Majid Al Futtaim is strengthening its alliance with Alshaya Group, leading to a significant wave of new store openings and refurbishments across its shopping malls in the Middle East. Key highlights include the highly anticipated launch of Associated British Foods — Primark stores in City Centre Mirdif, Mall of the Emirates, and City Centre Bahrain. Additionally, Ulta Beauty made its UAE debut at Mall of the Emirates, and the H&M store at Mall of the Emirates reopened after a multi-million-dirham refurbishment. This expansion, as noted by Khalifa Bin Braik and John Hadden, aims to deliver elevated retail experiences and solidify Majid Al Futtaim's position as a leading retail destination partner in the region.
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