Sona Raises $45M Series B

Sona, an AI platform for frontline businesses, has successfully raised $45 million in a Series B funding round, bringing its total funding to over $100 million. The round was led by N47, with participation from existing investors Felicis Ventures, Northzone, Alphabet Inc. — Gradient Ventures, and Italian Founders Fund. This capital injection will accelerate Sona's expansion into the United States and advance its platform capabilities, which include AI-powered forecasting, scheduling, HR, payroll, and business intelligence. Sona's technology helps businesses like Restaurant Brands International — Popeyes and Tao Group Hospitality optimize staffing and operations, leading to improved sales, customer experience, and multi-million-dollar labor savings. The company also recently launched Forge, an enterprise AI application builder, allowing organizations to create custom software integrated with their core data. Steffen Wulff Petersen, CEO of Sona, highlighted how AI has transformed their ten-year product vision into a one-year execution plan.