This event is archived. Final snapshot from when the story concluded. View on Dashboard
Events / Business / IFS Changes Industrial AI Pricing Model
Business pricing model

IFS Changes Industrial AI Pricing Model

Analysis based on 10 articles · First reported Apr 02, 2026 · Last updated Apr 02, 2026

Sentiment
60
Attention
4
Articles
10
Market Impact
General
Live prominence charts, article sentiment distribution, and event development timeline available on the Ergen Dashboard
Market Impact

The new pricing model by IFS is expected to drive broader adoption of Industrial AI, potentially increasing efficiency and reducing unpredictable costs for industrial organizations. This could lead to increased investment in AI technologies across various industries, impacting the software and industrial automation markets positively.

Software Industrial Automation Artificial intelligence
Event Summary

IFS, a leading provider of Industrial AI software, announced a new pricing model that shifts from traditional user-based licensing to an asset-based approach. This change allows customers to pay based on the operational assets they manage, such as vessels or infrastructure, rather than the number of users accessing the data. The company, through its CEO Mark Moffat, stated that this move aims to remove constraints on AI deployment, encourage enterprise-wide adoption, and provide predictable costs for customers. Analysts from International Data Corporation, Mickey North Rizza and Aly Pinder Jr., supported the initiative, highlighting its flexibility and alignment with operational value. The new model is expected to disrupt the broader enterprise software industry and support IFS's Industrial AI strategy.

Entities Involved
per
Mark Moffat
Mark Moffat, CEO of IFS, emphasized that the new pricing model encourages widespread AI usage without escalating costs, focusing on 'pricing the work' rather than 'pricing the workers'.
Importance 80.0 Sentiment 60.0
priv
International Data Corporation
International Data Corporation analysts Mickey North Rizza and Aly Pinder Jr. provided positive commentary on IFS's new pricing model, noting its flexibility and alignment with operational value for buyers.
Importance 40.0 Sentiment 50.0
per
Mickey North Rizza
Mickey North Rizza, Group Vice-President, Enterprise Software at International Data Corporation, commented that IFS's new pricing model offers buyers flexibility and helps companies scale investment to value levers.
Importance 30.0 Sentiment 50.0
per
Aly Pinder Jr.
Aly Pinder Jr., Research VP, Aftermarket Services Strategies at International Data Corporation, stated that asset-centric organizations expect technology vendors to align partnerships for shared benefit and flexibility.
Importance 30.0 Sentiment 50.0
priv
IFS
Importance 0.0 Sentiment 0.0
ERGEN INTELLIGENCE
Track this event live

Set up alerts, explore entity relationships, search across thousands of events, and build custom intelligence feeds.

Open Dashboard

About Ergen

Ergen is a news intelligence platform that converts raw news articles into structured data. It tracks events, entities, and the relationships between them, with sentiment and attention metrics derived from thousands of articles. Pages on this site are daily static snapshots from the platform's live database. For real-time tracking, search, and alerts, the full dashboard is at app.ergen.ai.