KT&G ESSE Overseas Revenue Milestone
Analysis based on 8 articles · First reported Apr 02, 2026 · Last updated Apr 03, 2026
The strong overseas revenue performance of Korea Tobacco & Ginseng Corporation's ESSE brand, particularly its global market revenue surpassing Korean revenue, indicates positive growth for Korea Tobacco & Ginseng Corporation. This success could lead to increased investor confidence and potentially a positive impact on Korea Tobacco & Ginseng Corporation's stock price.
Korea Tobacco & Ginseng Corporation's superslim cigarette brand ESSE achieved approximately 700 million USD in annual overseas revenue last year, with its global market revenue excluding Korea reaching 770 million USD. This milestone makes ESSE the first single brand from South Korea to join the '1 trillion won club' in global sales. Based on ESSE's performance, Korea Tobacco & Ginseng Corporation's total global market revenue outside of Korea grew by 29.4% year-over-year to 1.3 billion USD in 2025, marking the first time global cigarette revenue exceeded Korean revenue. ESSE, celebrating its 30th anniversary, also surpassed cumulative sales of 1 trillion sticks globally. The brand shows high growth in Asian and Eurasian regions, becoming a major superslim brand in Indonesia and securing over 50% market share in Mongolia. It also strengthened its influence in Kazakhstan, Uzbekistan, and Tajikistan through localized strategies. Korea Tobacco & Ginseng Corporation plans to continue innovating products and expanding its presence in major global markets.
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