Hyundai Motor Names Sea Forests Globally

Hyundai Motor Company launched its 'Forests Without Names' campaign globally during Earth Month in April 2026. This initiative aims to raise awareness about the environmental importance of sea forests by giving them formal names. Hyundai Motor Company is naming sea forests in South Korea (Ullim), Argentina (Auken Aiken), and Australia (via public voting). The campaign builds on Hyundai Motor Company's existing marine conservation efforts, including sea forest restoration in South Korea — Ulsan, South Korea, in partnership with the South Korea — Ministry of Oceans and Fisheries and the South Korea — Korea Fisheries Resources Agency, and marine waste cleanup projects with Healthy Seas across 10 countries. A dedicated website will serve as a global Sea Forest Data Hub, archiving verified information and aiming for integration with global mapping platforms. This campaign reinforces Hyundai Motor Company's long-term sustainability strategy and commitment to environmental responsibility.