BBT Drives ARPU Growth with Calix
Analysis based on 8 articles · First reported Apr 08, 2026 · Last updated Apr 09, 2026
BBT, a telecommunications company, announced a 20% year-over-year growth in average revenue per user (ARPU) by focusing on personalized residential experiences and expanding into the small business market. This growth was achieved through their investment in the Calix One platform and the expertise of the Calix Success organization. BBT rapidly deployed Calix SmartBiz in four months to meet demand in West Texas and is evaluating further Calix capabilities to scale its managed services. Rusty Moore, general manager and chief operations officer at BBT, highlighted the shift to value-based connectivity, while John Durocher, chief operations officer at Calix, emphasized the importance of delivering clear value to subscribers.
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