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Business product launch

LEPAS Debuts New Energy Vehicles in Milan

Analysis based on 18 articles · First reported Apr 02, 2026 · Last updated Apr 23, 2026

Sentiment
60
Attention
4
Articles
18
Market Impact
General
Live prominence charts, article sentiment distribution, and event development timeline available on the Ergen Dashboard

The launch of LEPAS, a new energy brand under Chery, with its LEX intelligent new energy platform and new models, is expected to increase competition in the global electric vehicle market. This strategic move by Chery could positively impact its market share and investor sentiment as it expands its presence in Europe and other global markets.

Automotive Electric Vehicle

LEPAS, a new energy brand under Chery, is making its European debut in Italy — Milan during Salone del Mobile. The event, themed 'Here's to Elegance,' will showcase LEPAS's core philosophy of 'Technology with Warmth, Elegance Without Boundaries' and introduce its all-new LEX intelligent new energy platform. This platform is built upon spatial, energy, and mobility intelligences, aiming to redefine future mobility with a human-centered experience. LEPAS will also unveil new models, including LEPAS L8 and LEPAS L6, and release its new energy mobility strategy for Europe and global markets, along with a global co-creation plan with partners. The event is scheduled from April 20 to 26 at Via Vigevano 18, Italy — Milan.

per
Shaodong Zhu, Executive Vice President of Chery International & CEO of EU Region, outlined LEPAS's European strategy, emphasizing localization and sustainable principles.
Importance 60.0 Sentiment 0.0
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Zhai Xiaobing, CEO of LEPAS, delivered the opening remarks at the LEPAS Europe Debut, highlighting the brand's vision of elegant mobility inspired by the leopard.
Importance 60.0 Sentiment 0.0
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Wei Zhong, Deputy General Manager of LEPAS, elaborated on the brand's philosophy and positioning, emphasizing user value and a refined pace of life in mobility.
Importance 50.0 Sentiment 0.0
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Andrea Manglaviti, Product Director at LEPAS, provided an in-depth interpretation of the brand's design philosophy, Leopard Aesthetics, during the event.
Importance 40.0 Sentiment 0.0
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Peter John Matkin, Chief Engineer of Europe R&D Center for LEPAS, discussed the LEX Intelligent New Energy Platform and 'Elegant Technology,' focusing on user-centric innovation for European users.
Importance 40.0 Sentiment 0.0
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Mercedes Muñoz Cañas, Head of the Marine Department of Mediterranean Cooperation Center, welcomed the partnership between LEPAS and the International Union for Conservation of Nature, highlighting the importance of sectoral engagement in addressing landscape pressures.
Importance 20.0 Sentiment 0.0
per
Peiwen Tan is listed as the contact person for media inquiries regarding the LEPAS launch event.
Importance 10.0 Sentiment 0.0
ngo
Importance 0.0 Sentiment 0.0
loc
Importance 0.0 Sentiment 0.0
priv
Importance 0.0 Sentiment 0.0
cnt
Importance 0.0 Sentiment 0.0
Zhai Xiaobing related Chery
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