ZetaDisplay secures Vy Group contract

ZetaDisplay has secured a major contract with SK Group, Norway's national rail operator, to implement an onboard commerce media and digital out-of-home (DOOH) platform across its train network. This agreement, one of the largest in the Nordics, involves deploying approximately 1,400 digital displays on 135 trains in Norway. The solution, powered by ZetaDisplay's Engage Suite CMS, will combine real-time passenger information with dynamic commercial content, aiming to enhance the travel experience and create new revenue streams for SK Group through targeted advertising. The custom-designed displays are developed in collaboration with Kuori and are compliant with EN railway standards. The full network is expected to be operational by the end of the year.