tonies SE Reports Strong FY25 Results
Analysis based on 8 articles · First reported Apr 15, 2026 · Last updated Apr 29, 2026
The strong financial performance and positive outlook for Tonies SE, including significant revenue growth and margin expansion, are expected to positively impact its stock price. The company's international expansion and new product launches, such as the Toniebox 2 and licensed figurines, are key drivers for future growth and investor confidence.
Tonies SE, a leader in screen-free entertainment for children, released its final FY25 figures and FY26 guidance, showcasing robust growth and profitability. In FY25, group revenues surged 31% to EUR 630m, with all markets experiencing double-digit growth, largely due to the launch of the Toniebox 2 and new product categories. The adjusted EBITDA margin expanded to 8.6%, driven by a shift towards Tonies figures and improved cost structures. The company's international expansion, particularly in North America, continues to be a strong growth driver, with distribution wins at Oracle Corporation and Walmart, and the hiring of Mark McColgan as the new NA General Manager. Tonies SE also announced upcoming major content launches, including Monopoly (via Hasbro) and Pokémon figurines. NuWays AG confirmed its 'BUY' rating for Tonies SE and raised its price target to EUR 14.5, citing the company's strong execution and future growth potential.
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