Clé de Peau Beauté, UNICEF Renew Partnership
Analysis based on 7 articles · First reported Apr 16, 2026 · Last updated Apr 16, 2026
The renewal of the partnership between Shiseido — Clé de Peau Beauté and UNICEF, with a significant financial pledge, positively impacts the brand image and corporate social responsibility of Shiseido — Clé de Peau Beauté and its parent company, Shiseido. This can lead to increased consumer loyalty and investor confidence in Shiseido's commitment to social causes. For UNICEF, the funding allows for the expansion of its Global Gender Equality Program, benefiting millions of girls globally.
Shiseido — Clé de Peau Beauté has renewed its three-year global partnership with UNICEF, committing to empower an additional 7.3 million girls. This renewal brings the total pledge since 2019 to US$17.4 million, making it the largest private sector contribution to UNICEF's Global Gender Equality Program. The partnership, which has already supported 12.9 million girls, will now expand its focus from STEM to STEAM (Science, Technology, Engineering, Arts, and Mathematics) education. Naomi Kawanishi, Global Brand President of Shiseido — Clé de Peau Beauté, and Carla Haddad Mardini, UNICEF's Director of Private Sector Fundraising and Partnerships, both expressed the importance of this continued investment in girls' education and skills development, especially given the persistent barriers girls face globally.
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