Fujian Cultural Tourism Conference Kicks Off

The 2026 China — Fujian Provincial Conference on the Development of Cultural and Tourism Economy commenced in China — Zhangzhou, China — Fujian, China, on April 17, 2026. The conference, themed 'Building a World-Class Destination, Cultivating a Pillar Industry,' aims to integrate culture and tourism, highlighting Minnan wisdom and lifestyle. Organized by the Organizing Committee of the 2026 Fujian Provincial Conference on the Development of Cultural and Tourism Economy, it features 6 main activities and 60 peripheral events, including cultural showcases and a 'Fresh China — Fujian Lifestyle' campaign. The event is designed to attract global visitors and promote investment in emerging sectors like performance-driven economies, sports tourism, and wellness retreats, serving as a catalyst for industry confidence and growth since 2023.