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Events / Business / 3rd3rd Marketing at LeadingAge Summit
Business marketing summit

3rd3rd Marketing at LeadingAge Summit

Analysis based on 6 articles · First reported Apr 20, 2026 · Last updated Apr 20, 2026

Sentiment
20
Attention
2
Articles
6
Market Impact
General
Live prominence charts, article sentiment distribution, and event development timeline available on the Ergen Dashboard
Market Impact

The event, featuring Cynthia Thurlow of 3rd3rd Marketing and Timi Mafua of T-Mobile US, aims to modernize marketing strategies in the senior living sector, potentially leading to increased demand and innovation for senior living organizations. This could positively impact companies providing services to the aging population and those involved in marketing and advertising for this demographic.

Marketing Senior Living
Event Summary

Cynthia Thurlow, CEO and President of 3rd3rd Marketing, is a key speaker at the LeadingAge National Leadership Summit, presenting 'Rebuilding Your Marketing Engine with a Modern Mindset'. She is joined by Timi Mafua of T-Mobile US and other marketing leaders to discuss innovative marketing strategies for senior living organizations. The session addresses challenges faced by nonprofit senior living organizations in adopting modern marketing and brand strategies, including overreliance on generic advertising and fragmented decision-making. The speakers will challenge the assumption of a homogenous audience for adults 60+ and offer a new playbook for restructuring marketing functions, designing experiences, and building brand platforms to generate demand and unlock innovation. 3rd3rd Marketing's approach focuses on psychodemographics to build meaningful connections and drive sustainable growth in the senior living sector.

Entities Involved
priv
3rd3rd Marketing
3rd3rd Marketing's CEO and President, Cynthia Thurlow, is a key speaker at the LeadingAge National Leadership Summit, presenting on modern marketing strategies for senior living. This event highlights 3rd3rd Marketing's expertise and aims to drive growth in the senior living sector.
Importance 100.0 Sentiment 50.0
per
Cynthia Thurlow
Cynthia Thurlow, CEO and President of 3rd3rd Marketing, is a featured speaker at the LeadingAge National Leadership Summit, where she will present on modern marketing for senior living, challenging existing assumptions and offering new strategies.
Importance 90.0 Sentiment 40.0
ngo
LeadingAge
LeadingAge is hosting the National Leadership Summit, providing a platform for industry leaders like Cynthia Thurlow to discuss critical topics in aging services, including marketing innovation.
Importance 80.0 Sentiment 30.0
per
Timi Mafua
Timi Mafua, from T-Mobile US, is a panelist at the LeadingAge National Leadership Summit, contributing perspectives on marketing systems from outside the senior living sector.
Importance 30.0 Sentiment 10.0
stock
T-Mobile US
T-Mobile US's Senior Manager of Studio Management, Timi Mafua, is a panelist at the LeadingAge National Leadership Summit, sharing insights from global consumer brands that can benefit senior living operators.
Importance 30.0 Sentiment 10.0
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