JB Hi-Fi Partners Broadsign for Retail Media

JB Hi-Fi, a leading Australian consumer electronics retailer, has partnered with Broadsign to deploy the Broadsign Platform. This collaboration aims to build and scale JB Hi-Fi's in-store retail media network across more than 200 stores in Australia. The Broadsign Platform will centralize the planning, execution, optimization, and measurement of in-store media and ad campaigns, providing real-time availability, ad serving, and robust reporting. This move allows JB Hi-Fi to commercialize its physical footprint, offering brands greater access to high-intent shoppers and unlocking new revenue streams. The open API of the Broadsign Platform also enables JB Hi-Fi to integrate with other preferred retail systems and partners like Retail Media Works and Criteo, maintaining control over its network.