IQiyi Launches Nadou Pro, Decentralized Platform
Analysis based on 7 articles · First reported Apr 21, 2026 · Last updated Apr 22, 2026
The launch of Nadou Pro and IQIYI's shift to a decentralized platform model are expected to positively impact IQIYI's stock price by fostering content growth and creator engagement. This move could also influence the broader entertainment and technology markets by setting new standards for AI-driven content creation and monetization.
IQIYI, a leading Chinese online entertainment platform, unveiled several AI-driven initiatives at its World Conference 2026. Key announcements include the commercial launch of Nadou Pro, a professional AI content production platform integrating nearly 70 AI agents for scriptwriting, directing, visual design, and editing. IQIYI is also transforming into a decentralized, social-media-like platform, opening its IP library and commercial infrastructure to empower creators with greater autonomy and revenue-sharing opportunities. The company upgraded its creator account system with zero-threshold onboarding and optimized its revenue-sharing framework, including a 20% subsidy for AI-generated and mid-form series. CEO Yu Gong emphasized AI's role in driving explosive creator and content growth, while Chief Content Officer Xiaohui Wang reiterated that premium IP and compelling storytelling remain the foundation of value creation. These initiatives aim to lower creation barriers, enhance production efficiency, and drive sustainable creator growth within IQIYI's ecosystem.
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