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Events / Business / Meltwater YouGov AI Trust Report
Business report release

Meltwater YouGov AI Trust Report

Analysis based on 6 articles · First reported Apr 21, 2026 · Last updated Apr 21, 2026

Sentiment
20
Attention
4
Articles
6
Market Impact
General
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Market Impact

The report by Meltwater and YouGov provides valuable insights for brands on navigating consumer trust in the era of Generative AI, potentially influencing marketing and communication strategies across various industries. Companies that adopt transparent AI practices, as highlighted in the report, may gain a competitive advantage and build stronger customer relationships.

Marketing Technology Public Relations
Event Summary

Meltwater and YouGov jointly released a new report titled 'Trust in the Age of Generative AI' on April 21, 2026. The report, based on insights from nearly 10,000 consumers across seven global markets, explores how the rise of AI-generated content is shaping consumer trust in brands. Key findings indicate a strong consumer desire for disclosure of AI-generated content (86%), with skepticism outweighing excitement (51% disagree vs. 39% excited). Misinformation is a major concern (73%), but this creates an opportunity for brands to be trusted sources. Acceptance of AI is higher in entertainment and advertising but low in news and influencer content. Chris Hackney of Meltwater and Andrew Farmer of YouGov emphasized the importance of transparency and thoughtful AI use for brands to build deeper trust.

Entities Involved
per
Andrew Farmer
Andrew Farmer, Global Head of PR and Editorial at YouGov, commented on the rapid integration of Generative AI and the importance for brands to understand its impact on authenticity and credibility.
Importance 60.0 Sentiment 10.0
per
Chris Hackney
Chris Hackney, Chief Product Officer at Meltwater, provided commentary on the report's findings, emphasizing the redefinition of trust in the age of Generative AI.
Importance 60.0 Sentiment 10.0
priv
YouGov
Importance 0.0 Sentiment 0.0
priv
Meltwater
Importance 0 Sentiment 0
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