MediaGo and hipto Win Les Cas d'Or

MediaGo, a global intelligent advertising platform, and Hipto, France's premier lead generation specialist, secured a Gold award in the 'Content and Vertical Industries' category at the prestigious French digital marketing awards, Les Cas d'Or. This recognition is for a benchmark performance marketing campaign in the health insurance sector, validating MediaGo's technical prowess and service capabilities in the European market. The collaboration addressed high CPAs and traffic inflation in the French health insurance market by establishing the open web as a core acquisition pillar alongside search and social media. Leveraging deep learning models and SmartBid 3.0, MediaGo and Hipto achieved a 32% uplift in monthly conversion volume and a threefold increase in lead volumes, while decreasing CPA by 2.6% despite increased mobile budget allocation. Ye Hongli, Head of Partnerships at MediaGo, emphasized the company's commitment to performance-driven, advertiser-centric approaches and its continued expansion in Europe.