ASUS Launches AI-Powered ExpertBook Ultra in India
Analysis based on 6 articles · First reported Apr 22, 2026 · Last updated Apr 24, 2026
The launch of the Asus ExpertBook Ultra and the expanded ExpertBook P series is expected to intensify competition in the enterprise laptop market, potentially affecting the market shares of other computer hardware manufacturers. This move by Asus, powered by Intel processors, highlights the growing importance of AI capabilities and robust service support in business computing, which could drive innovation and demand in the sector.
Asus has launched its new flagship business laptop, the ExpertBook Ultra, and significantly expanded its ExpertBook P series (P3 and P5 models) in India. The ExpertBook Ultra is positioned as an industry flagship, featuring an ultra-light design, AI-powered performance with Intel Core Ultra Series 3 processors, a vivid OLED display, immersive audio, all-day battery life, military-grade durability, and enterprise-grade security. It is crafted from AZ31B magnesium-aluminum alloy and integrates advanced NPU technology for AI computing. The ExpertBook P series offers versatile configurations for businesses of all sizes, also powered by Intel Core Ultra processors, with scalability and robust security features. Asus emphasizes a 'Worry-Free Business' commitment, providing extensive commercial support and service across India. The ExpertBook Ultra starts at ₹2,39,990 and is available for pre-order on Walmart — Flipkart, with the P series starting from ₹94,990.
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