Nike Cuts 1,400 Jobs Globally
Analysis based on 8 articles · First reported Apr 23, 2026 · Last updated Apr 24, 2026
The layoffs at Nike, Inc. signal deeper structural issues and a prolonged sales slump, leading to negative sentiment for Nike, Inc.'s stock, which has already lost more than half its value. This event highlights increased competition from brands like On Holding, Deckers Outdoor Corporation — Hoka (brand), and Anta Sports Products, impacting the broader sportswear market.
Nike, Inc. announced it is laying off approximately 1,400 global operations employees, primarily in technology roles across North America, Asia, and Europe, representing less than 2% of its global workforce. This move is part of an ongoing effort to streamline workflows, integrate supply chains, and centralize technology operations in its Beaverton, Oregon, headquarters and the Nike, Inc. India Technology Center. The layoffs follow previous job cuts and come as Nike, Inc. faces a years-long sales slump and intense competition from rivals such as On Holding, Deckers Outdoor Corporation — Hoka (brand), and Anta Sports Products. Nike, Inc.'s CEO, Elliott Hill, is attempting to re-center the brand on core sports and accelerate product innovation, but results have been slow. The company has forecast a 2% to 4% drop in sales for the current quarter, with a significant 20% decline expected in China, its primary trouble spot. Analysts view these layoffs as an indication that Nike, Inc.'s problems are more profound than initially believed.
Set up alerts, explore entity relationships, search across thousands of events, and build custom intelligence feeds.
Open Dashboard