LEPAS NEV Brand Launch at Auto China
Analysis based on 8 articles · First reported Apr 08, 2026 · Last updated Apr 26, 2026
The launch of LEPAS and its NEV portfolio by Chery Group is expected to positively impact the automotive and electric vehicle markets, signaling increased competition and innovation. This expansion could lead to shifts in market share and investment opportunities within the NEV sector.
At Auto China 2026, Chery Group officially launched its new premium NEV brand, LEPAS, under the theme 'Elegance Moves the World'. LEPAS unveiled its NEV strategy and introduced its product portfolio, including the LEPAS L6 EV, LEPAS L4 EV, and LEPAS L6 PHEV, marking the official launch of its 'Year of Delivery'. Yin Tongyue, Chairman of Chery Automobile Co., Ltd., and Zhang Guibing, Executive Vice President of Chery Auto, highlighted the company's global vision and partnerships. Zhai Xiaobing, CEO of LEPAS, emphasized the brand's focus on a human-centered mobility experience. The brand plans to launch 10 NEV models over the next three years and recently made its European debut at Salone del Mobile.
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