LEPAS Global Partner Conference Concludes
Analysis based on 12 articles · First reported Apr 23, 2026 · Last updated Apr 29, 2026
The successful Global Partner Conference by LEPAS, a NEV brand under Chery Group, signals a significant push into international markets, potentially increasing competition in the global automotive industry. The strategic partnership agreements with numerous countries are expected to boost LEPAS's market share and revenue, positively impacting Chery's overall financial performance.
LEPAS, the NEV brand under Chery Group, successfully hosted its first Global Partner Conference in Wuhu, China, from April 26 to 28, 2026. The event, themed 'Drive Elegance Together,' gathered over 500 distributors and partners from nearly 20 countries, marking a crucial step in LEPAS's global operational rollout. Following its European debut and NEV strategy unveiling, LEPAS outlined its brand architecture, product portfolio (L4, L6, L8 models), and global channel roadmap. CEO Zhai Xiaobing emphasized a replicable business model leveraging Chery Group's supply chain and technology to ensure partner profitability. Strategic partnership agreements were signed with countries across Europe, Asia, the Middle East, Africa, and Latin America, including Spain, Italy, Greece, Romania, Croatia, Slovenia, Thailand, Malaysia, Indonesia, Kazakhstan, Qatar, the United Arab Emirates, Kuwait, Tunisia, South Africa, and Chile. The conference also featured immersive experiential zones showcasing 'Elegant Technology,' such as automated parking and remote vehicle summon, along with test drives of LEPAS models and interactive displays by AiMOGA Robotics. The event concluded with a Garden Gathering, integrating technology and lifestyle, demonstrating LEPAS's readiness for large-scale global delivery.
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