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Events / Business / Jack Daniel's Appoints 22feet in India
Business agency appointment

Jack Daniel's Appoints 22feet in India

Analysis based on 6 articles · First reported Apr 27, 2026 · Last updated Apr 30, 2026

Sentiment
40
Attention
2
Articles
6
Market Impact
General
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Market Impact

The appointment of 22feet by Brown-Forman — Jack Daniel s for its India mandate is expected to boost Brown-Forman — Jack Daniel s market presence and sales in India, a key growth market. This partnership also signifies a significant win for 22feet and Omnicom Group — Omnicom Advertising Asia, potentially increasing their revenue and market standing in the advertising industry.

alcoholic beverages marketing and advertising
Event Summary

Brown-Forman — Jack Daniel s, a brand under Brown-Forman, has appointed 22feet, part of Omnicom Group — Omnicom Advertising Asia, as its integrated creative agency of record for India. This mandate covers brand strategy, digital, social media, packaging, experiential, and retail communications for the entire Brown-Forman — Jack Daniel s portfolio, including future product launches and merchandise. The partnership aims to strengthen Brown-Forman — Jack Daniel s consumer engagement and expand its footprint in the Indian market, which is experiencing significant growth and premiumization in the alco-bev segment. Both Vinay Joshi of Brown-Forman and Shikha Davessar of 22feet expressed optimism about the collaboration's potential to bridge Brown-Forman — Jack Daniel s global heritage with local relevance in India.

Entities Involved
subs
Brown-Forman — Jack Daniel s
Brown-Forman — Jack Daniel s appointed 22feet to lead its integrated creative mandate in India, aiming to strengthen its consumer engagement, expand its market footprint, and capitalize on India's growing premium spirits market.
Importance 100.0 Sentiment 50.0
priv
22feet
22feet has been appointed as the integrated creative agency of record for Brown-Forman — Jack Daniel s in India, securing a significant mandate that covers brand strategy, digital, social media, packaging, experiential, and retail communications for the entire Brown-Forman — Jack Daniel s portfolio.
Importance 90.0 Sentiment 60.0
stock
Brown-Forman
Brown-Forman, the parent company of Brown-Forman — Jack Daniel s, is entering a new phase of growth in India by partnering with 22feet to enhance brand salience and relevance with its core audience.
Importance 70.0 Sentiment 40.0
subs
Omnicom Group — Omnicom Advertising Asia
22feet, a part of Omnicom Group — Omnicom Advertising Asia, secured the integrated mandate for Brown-Forman — Jack Daniel s in India, indicating a strategic win for the group in the Indian market.
Importance 50.0 Sentiment 30.0
per
Vinay Joshi
Vinay Joshi, Director of Marketing for the Indian Sub Continent and Maldives at Brown-Forman, expressed delight in partnering with 22feet to drive Brown-Forman — Jack Daniel s growth in India.
Importance 20.0 Sentiment 0.0
per
Shikha Davessar
Shikha Davessar, Managing Partner at 22feet, highlighted the depth of thinking her agency brings to the mandate and expressed excitement about bridging Brown-Forman — Jack Daniel s global heritage with local resonance in India.
Importance 20.0 Sentiment 0.0
cnt
India
Importance 0.0 Sentiment 0.0
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