Market Logic Software launches DeepSights Personas
Analysis based on 10 articles · First reported Apr 28, 2026 · Last updated Apr 28, 2026
The launch of new AI-powered capabilities by Market Logic Software is expected to positively impact the market for market intelligence and insights solutions. This innovation could lead to increased efficiency and better decision-making for companies like Unilever, Vodafone Idea, Bayer, and Philips, who are already clients of Market Logic Software.
Market Logic Software, a leader in AI-powered market intelligence, launched significant new capabilities in its DeepSights Personas product on April 28, 2026. These new features, Persona Builder and Synthetic Panel, enable enterprises to conduct rapid, forward-looking audience intelligence at scale. The Persona Builder allows for the creation and refreshing of data-backed synthetic personas, while the Synthetic Panel facilitates quantitative research on new concepts in hours. Olaf Lenzmann, Chief Product and Innovation Officer at Market Logic Software, highlighted that these advancements empower businesses to make robust, evidence-backed decisions on product launches and campaigns. The DeepSights Personas can be deployed standalone or integrated into Market Logic Software's broader active intelligence system, DeepSights, which proactively uncovers findings and market signals. Market Logic Software serves numerous consumer-focused brands globally, including Unilever, Vodafone Idea, Bayer, and Philips.
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