Next Acquires Russell & Bromley Brand
Analysis based on 6 articles · First reported Apr 28, 2026 · Last updated Apr 28, 2026
The acquisition of Russell & Bromley by Next plc for £2.5 million, following Russell & Bromley's administration and subsequent store closures, is a significant event in the retail sector. While Russell & Bromley faced negative market sentiment due to its financial distress and job losses, Next plc's acquisition is viewed positively as it secures the future of a recognized brand and expands Next plc's portfolio.
Russell & Bromley, a British footwear retailer, entered administration, leading to the closure of 33 shops and 9 concessions by April 23, 2026, and significant job losses. Prior to the full closures, Next plc acquired the Russell & Bromley brand, its intellectual property rights, and three physical stores (in Chelsea, Mayfair, and Bluewater shopping centre) for £2.5 million in a pre-pack administration deal on January 21. Andrew Bromley, the CEO of Russell & Bromley, stated that the sale was a difficult decision but the best route to secure the brand's future. Interpath Advisory acted as administrators, overseeing the wind-down of the remaining business and supporting affected staff.
Set up alerts, explore entity relationships, search across thousands of events, and build custom intelligence feeds.
Open Dashboard