Reliance Retail acquires Anomaly haircare

Reliance Industries — Reliance Retail has acquired Anomaly (haircare brand), the global haircare brand founded by Priyanka Chopra. This acquisition includes all trademarks, brand assets, and digital properties of Anomaly (haircare brand). The deal is a strategic move for Reliance Industries — Reliance Retail to expand its fast-growing beauty portfolio, aiming to scale Anomaly (haircare brand) through its extensive physical retail network and digital platforms like Tira. India is identified as a priority market for Anomaly (haircare brand)'s expansion, with a focus on localized product innovation. Priyanka Chopra will continue her involvement with Anomaly (haircare brand) as its Creative Director, guiding product development and brand vision. Mukesh Ambani, Executive Director at Reliance Industries — Reliance Retail, highlighted Anomaly (haircare brand)'s global positioning, clean formulation, and accessible pricing as key factors for its compelling addition to their ecosystem. The acquisition is expected to accelerate Anomaly (haircare brand)'s growth in India and internationally, including North American Cobalt Inc., the United Kingdom, and the Middle East.