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Events / Business / KPMG in India, CleverTap Alliance
Business strategic alliance

KPMG in India, CleverTap Alliance

Analysis based on 6 articles · First reported May 06, 2026 · Last updated May 09, 2026

Sentiment
40
Attention
2
Articles
6
Market Impact
General
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Market Impact

The strategic alliance between KPMG in India and CleverTap is expected to positively impact the market for customer engagement and retention solutions, particularly in the BFSI, retail, and consumer sectors in India. This collaboration could lead to increased adoption of advanced AI-driven platforms, benefiting both KPMG's consulting services and CleverTap's technology offerings.

Information technology Financial services Retail
Event Summary

KPMG in India and CleverTap have formed a strategic alliance to integrate advanced customer engagement capabilities into enterprise transformation programs. This partnership combines KPMG's advisory expertise with CleverTap's AI-first customer engagement and retention platform. The alliance aims to help organizations, particularly in the BFSI, retail, and consumer markets in India, achieve greater personalization, reduce customer churn, strengthen engagement, and pursue sustainable revenue growth while adhering to regulatory requirements. Both companies anticipate that this collaboration will enhance their respective offerings and market reach.

Entities Involved
priv
CleverTap
CleverTap entered a strategic alliance with KPMG in India to integrate its AI-first customer engagement platform into enterprise transformation programs, expanding its market reach and client base.
Importance 90.0 Sentiment 30.0
stock
360 One Wam
360 One Wam is an investor in CleverTap, providing financial backing.
Importance 5.0 Sentiment 0.0
priv
Peak XV Partners
Importance 0.0 Sentiment 0.0
priv
Accel-KKR
Importance 0.0 Sentiment 0.0
stock
Apollo Global Management
Importance 0.0 Sentiment 0.0
priv
KPMG
Importance 0.0 Sentiment 0.0
cnt
India
Importance 0.0 Sentiment 0.0
Relationships
360 One Wam related ↔ India
Peak XV Partners related ↔ India
Apollo Global Management related ↔ India
KPMG related ↔ India
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