Samsung launches AI studio in Gurugram
Analysis based on 6 articles · First reported May 07, 2026 · Last updated May 08, 2026
The launch of Samsung Electronics's Business Experience Studio in India — Gurgaon is expected to positively impact Samsung Electronics's market share and revenue in the Indian enterprise sector. This initiative also supports India's digital transformation, potentially boosting the technology and related industries within the country.
Samsung Electronics has launched a new Business Experience Studio (BES) in India — Gurgaon, India, to expand its enterprise ambitions and showcase AI-powered, integrated solutions for various industries such as retail, banking, healthcare, education, and hospitality. Puneet Sethi, Vice President, Enterprise Business, Samsung Electronics India, highlighted that AI is central to Samsung Electronics's enterprise strategy and embedded in all its products. The studio serves as a live demonstration center and a co-creation hub for enterprises and partners. This initiative aligns with India's accelerating digital transformation and aims to extend AI-powered solutions to tier-two and tier-three cities through Samsung Electronics's regional sales network. Samsung Electronics already operates another BES in India — Mumbai, India.
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