Polygon Launches Nigeria pDOOH Campaign
Analysis based on 6 articles · First reported May 07, 2026 · Last updated May 12, 2026
The launch of Polygon's pDOOH campaign in Nigeria signifies a maturing advertising landscape in Africa, potentially attracting more advertisers to the region. This development could lead to increased investment in digital out-of-home infrastructure and services, benefiting companies like Polygon and their partners, while also offering new marketing avenues for brands like Keurig Dr Pepper — Schweppes.
EITC, Africa's largest aggregated programmatic digital out of home (pDOOH) publisher network, has launched its first full-scale Display & Video 360 (DV360) campaign in Nigeria. Executed in Nigeria — Lagos State for Keurig Dr Pepper — Schweppes, this campaign marks the first time a Alphabet Inc.-based enterprise media buying platform has been used to deliver a pDOOH campaign at scale in Nigeria. The campaign utilizes a highly localized dynamic creative optimisation (DCO) approach, generating over 500 unique creative executions tailored to specific billboard locations and nearby retail environments. Remi du Preez, Managing Director at EITC, highlighted the campaign as a proof point for the African market, demonstrating that markets like Nigeria can support geo-targeted, data-driven, dynamic campaigns at a global standard. EITC aims to build a unified DOOH ecosystem across Africa, offering advertisers a single point of entry into the continent's evolving media landscape.
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