Infoblox, GoDaddy Advance AI Agent Standards

Infoblox and GoDaddy have announced their support for complementary open standards aimed at enhancing the transparency and trustworthiness of AI agents on the open web. Infoblox is advancing DNS for AI Discovery (DNS-AID), an open standard for agent discovery using existing Domain Name System (DNS) infrastructure. Concurrently, GoDaddy is developing Agent Name Service (ANS), an open standard for AI agent identity, naming, and verification, also built on DNS and public key infrastructure (PKI). Both initiatives are being developed within community standards bodies like the Internet Engineering Task Force, with the goal of promoting independent implementations and preventing single-vendor control. Jared Sine of GoDaddy and Chen Wei-chieh of Infoblox emphasized the importance of open, federated protocols for the future of AI agents, drawing parallels to the evolution of the internet's phonebook. These efforts are designed to allow people and systems to verify which AI agents they are interacting with, fostering trust and enabling AI agents to reach their full potential.