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Business marketing strategy

Hillcrest and 3rd3rd_Marketing share marketing success

Analysis based on 7 articles · First reported May 18, 2026 · Last updated May 18, 2026

Sentiment
40
Attention
2
Articles
7
Market Impact
General
Live prominence charts, article sentiment distribution, and event development timeline available on the Ergen Dashboard
Market Impact

The successful marketing strategies implemented by Hillcrest>>> and 3rd3rd Marketing>>> demonstrate how targeted messaging and inclusive storytelling can significantly boost sales and census in the senior living sector. This event provides a roadmap for other senior living organizations to achieve similar growth, potentially increasing investment and innovation in the industry.

Senior Living Marketing
Event Summary

At the LeadingAge California>>> conference, Cynthia Thurlow>>>, CEO and President of 3rd3rd Marketing>>>, and Shirley Turner>>>, Director of Sales and Marketing at Hillcrest>>>, are presenting on successful marketing strategies for senior living organizations. Their sessions, 'No Re-Branding Required to Win Residents' and 'Inclusive Storytelling: Strengthening Trust in Aging', highlight how Hillcrest>>> achieved record-breaking sales in 2025 by formalizing its marketing strategy with updated positioning and messaging, without needing a full rebrand. The approach focuses on navigating ageism, appealing to Generation Jones, and leveraging resident-centered storytelling and strategic PR to reshape perceptions, build trust, and drive demand in the senior living market.

Entities Involved
oth
Hillcrest
Hillcrest>>> is a senior living community that achieved record-breaking sales in 2025 by implementing a new marketing strategy developed in partnership with 3rd3rd Marketing>>>. This demonstrates the success of their updated positioning and messaging.
Importance 100.0 Sentiment 70.0
priv
3rd3rd Marketing
3rd3rd Marketing>>> is a marketing agency that partnered with Hillcrest>>> to develop and implement a new marketing strategy, leading to record-breaking sales for Hillcrest>>>. This event highlights their expertise in senior living marketing.
Importance 90.0 Sentiment 60.0
per
Cynthia Thurlow
Cynthia Thurlow>>> is the CEO and President of 3rd3rd Marketing>>> and a key speaker at the LeadingAge California conference, sharing insights on successful senior living marketing strategies.
Importance 80.0 Sentiment 50.0
per
Shirley Turner
Shirley Turner>>> is the Director of Sales and Marketing at Hillcrest>>> and a key speaker at the LeadingAge California conference, presenting on the successful marketing strategies implemented at Hillcrest>>>.
Importance 80.0 Sentiment 50.0
ngo
LeadingAge California
LeadingAge California>>> is the conference where Cynthia Thurlow>>> and Shirley Turner>>> are sharing their marketing insights and strategies for senior living organizations.
Importance 40.0 Sentiment 20.0
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