Protaigé launches Maia AI Director

Mentorship, an autonomous AI marketing platform headquartered in Singapore, publicly launched Maia, the world's first AI Account Director, on May 20, 2026. Maia is designed to operate within existing communication channels like email, WhatsApp, Slack, and video meetings, orchestrating the entire marketing lifecycle. The platform utilizes Mentorship's proprietary Brand DNA technology to ensure brand consistency across all assets. Chrissy Lim, Co-Founder and CEO, highlighted that Maia removes friction by integrating nearly 200 tools across 30 categories, allowing marketers to focus on creativity. Mentorship has already onboarded over 1,000 brands since its beta phase, raised US$1 million, and received accolades such as Best Newcomer at the Global Startup Awards and a top-five Product Hunt ranking. The company's founders have prior experience with global brands like Adobe Inc., SAP, and The Coca-Cola Company.