Ohlthaver & List Group Rebrands for Vision 2029

The Ohlthaver & List Group, a prominent Namibian business, has unveiled a significant brand identity transformation, marking a pivotal moment in its 100+ year history. This rebrand, centered on the 'One OL' principle, unifies the organization's culture and persona, aiming to align its external image with internal transformations. Executive Chairman Sven Thieme highlighted that this initiative is part of the group's Vision 2029, which targets N$2.5 billion EBIT, industry-standard returns across all operating companies, and recognition as a top global workplace. The new visual identity includes an updated color palette, modern typography, and the removal of the ampersand from its logo, symbolizing a unified mark. Additionally, the group's headquarters has been renamed OL Haus. The Ohlthaver & List Group operates across 12 major subsidiaries in eight diverse sectors of the Namibian economy, including fishing, fresh produce, meat processing, retail, property, leisure, renewable energy, engineering, IT, and marketing.