Truecaller appoints Sandeep Bhushan to board

Truecaller, a global communications platform, announced the appointment of Sandeep Bhushan to its Board of Directors. Sandeep Bhushan brings over 25 years of experience from leadership roles at Meta Platforms, Samsung Electronics, Unilever, and Mint (newspaper), with expertise in technology businesses, monetisation, and consumer trust. This appointment is strategic for Truecaller as it pivots its advertising strategy from traditional programmatic display ads to a diversified B2B SaaS model and premium ad formats, aiming to reduce reliance on third-party ad partners and maximize revenue through direct business relationships. Sandeep Bhushan's experience is expected to be invaluable in shaping Truecaller's next phase of expansion, especially in high-growth markets such as India, the Middle East, and LATAM. Nami Zarringhalam, Co-founder of Truecaller, emphasized the value Sandeep Bhushan's background will bring to the company's growth journey.