Marico launches Parachute Advansed shampoo

Marico, a leading Indian FMCG company, has announced its entry into the hair cleansing segment with the launch of Parachute Advansed Protein Shampoo. This strategic move extends the well-known Parachute Advansed brand, traditionally associated with coconut hair oil, into the over Rs 10,000-crore shampoo market in India, which is growing at 9-10% annually. The new range, featuring eight variants and multiple pack sizes including an accessible Re. 1 sachet, is designed to prevent protein loss and includes natural ingredients like coconut milk, aloe vera, rosemary, amla, shikakai, and almond. Marico aims to capture a greater share of the Indian consumer's total hair-care spend and expects this portfolio to be a key contributor to its ambition of achieving Rs 20,000 crore in revenue by FY30. The company plans a robust multi-format marketing campaign to support the launch.