Nigeria launches 'Choose Milk' campaign

The 'Choose Milk' Campaign, a national initiative, was launched in Lagos, Nigeria>>> by stakeholders including the Danish Dairy Board>>>, European Union>>>, Nigeria — Federal Ministry of Interior (Nigeria)>>> and Nigeria — Federal Ministry of Livestock Development>>>. The campaign aims to educate Nigerian consumers on the nutritional benefits of dairy milk and differentiate it from creamers. Senior Project Manager Lars Jensen>>> from the Danish Dairy Board>>> highlighted that creamers lack the key nutrients found in real milk. Danish Consul General Jette Bjerrum>>> stressed the importance of public-private collaboration. Minister of Livestock Development Mukhtar Idi Maiha>>> and Director of Food and Drug Services Adeola Olufowobi-Yusuf>>> both commended the campaign for aligning with national nutrition goals. The three-year campaign will involve grassroots engagement, school sessions, social media, and broadcast programs to drive lasting behavioral change and improve health outcomes across Nigeria>>>. Key institutions like the Nigeria — Standards Organisation of Nigeria>>> and United States — Food and Drug Administration>>> are also involved.