Wheels Up completes Air Partner brand transition

Wheels Up Experience has completed its global brand transition, bringing Air Partner's private jet and group charter services in the United Kingdom and worldwide under the Wheels Up brand. This move unifies the company's identity across key markets, following an integration that began in the United States. The transition also includes the full launch of an integrated, concierge-level customer engagement model in the United Kingdom, aiming to reduce handoffs and strengthen accountability. Kristen Lauria, Chief Marketing Officer, and Mark Briffa, Chief Sales Officer, emphasized the benefits of this unified approach for customers, providing seamless access to Wheels Up's full portfolio, including private jet charter, group charter, and flexible private-commercial travel through its partnership with Delta Air Lines. Air Partner Cargo will continue to operate under its existing name.