UN Global Compact, Kantar launch study
Analysis based on 8 articles · First reported May 28, 2026 · Last updated May 28, 2026
The launch of the UN Global Compact-Kantar CMO Benchmark Study provides valuable insights for companies in the marketing and sustainability sectors. It highlights areas where businesses need to improve their sustainable marketing strategies, potentially influencing investment decisions in sustainable practices and technologies. Companies like Kantar, involved in such studies, may see increased demand for their expertise.
The United Nations Global Compact and Kantar launched the UN Global Compact-Kantar CMO Benchmark Study on May 28, 2026. This first-of-its-kind global benchmark measures marketing's progress in sustainable transformation, based on UN guidance and the CMO Blueprint for Sustainable Growth. The study, drawing insights from over 1,700 senior leaders, reveals growing momentum but also significant capability and execution gaps in embedding sustainability into marketing strategies. While 69% of marketers believe they are progressing well, the average perceived performance across benchmark statements is 52%. Progress is stronger in areas like Communications and Brand Strategy, but weaker in Innovation and Collaboration. The report also highlights perception gaps between marketing and sustainability leaders, particularly regarding circular growth models. Sanda Ojiambo and Jonathan Cran commented on the report, emphasizing the urgency and opportunity in sustainable growth.
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