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Events / Business / Loftware Cloud recognized as SAP Endorsed App
Business product recognition

Loftware Cloud recognized as SAP Endorsed App

Analysis based on 8 articles · First reported Jun 02, 2026 · Last updated Jun 02, 2026

Sentiment
60
Attention
3
Articles
8
Market Impact
General
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Market Impact

The recognition of Loftware Cloud as an SAP Endorsed App is positive for Loftware, potentially increasing its market share and customer base due to enhanced credibility and integration with SAP environments. For SAP, it strengthens its ecosystem and cloud-first strategy, offering more value to its customers.

Software Supply Chain Management
Event Summary

Loftware Cloud, a product identification and supply chain collaboration solution by Loftware, has been recognized as an SAP Endorsed App. This status follows rigorous validation and testing by SAP, positioning Loftware Cloud as a critical technology for modern, agile, and connected supply chains. The solution aims to standardize product identification, connect trading partners, and ensure compliance with global regulations, thereby mitigating risks like wrong labels, rejected shipments, and production halts. Jim Bureau, Loftware's President & CEO, highlighted the strategic importance of this recognition for supply chain collaboration, while Darryl Gray of SAP emphasized the value of ecosystem innovations for SAP customers.

Entities Involved
priv
Loftware
Loftware's cloud-based solution, Loftware Cloud, received SAP Endorsed App status, enhancing its credibility and market position in product identification and supply chain collaboration. This recognition is expected to boost its business and customer confidence.
Importance 100.0 Sentiment 70.0
stock
SAP
SAP recognized Loftware Cloud as an SAP Endorsed App, which aligns with SAP's cloud-first strategy and helps deliver integrated innovations to its customers. This partnership strengthens SAP's ecosystem.
Importance 80.0 Sentiment 20.0
per
Jim Bureau
Jim Bureau, President & CEO of Loftware, commented on the strategic importance of the SAP Endorsed App recognition for Loftware Cloud, highlighting its benefits for supply chain collaboration and risk mitigation.
Importance 50.0 Sentiment 60.0
per
Darryl Gray
Darryl Gray, Global Vice President at SAP, applauded Loftware for achieving SAP endorsed app status, emphasizing the role of ecosystem innovations in SAP's vision for the intelligent enterprise.
Importance 40.0 Sentiment 20.0
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