Ogury launches SONA agentic solution

Ogury, a global adtech company, announced the launch of State of the Nation, an agentic solution designed to bridge the gap between audience planning and campaign execution. State of the Nation transforms briefs into persona-based strategies, identifying and activating audiences often overlooked by traditional methods. It is accessible through Ogury One or integrated with AI tools like Gemini, Claude, and ChatGPT, saving an estimated 20 to 30 hours per campaign. The solution relies on Ogury's audience-first data model, which combines observed behaviors, declared data, and purchase signals to build scalable and transparent personas. Nicolas Bidon, CEO of Ogury, emphasized State of the Nation's role in enabling consistent persona-based activation across various channels, including CTV, desktop, and mobile environments.