DDB Group Philippines Rebrands GGC Group Asia

DDB Group Philippines has rebranded as GGC Group Asia, marking its transition into an independent creative force. This change follows Omnicom Group's decision to retire the DDB brand globally after its acquisition of The Interpublic Group of Companies. The new name, GGC Group Asia, is inspired by the initials of its Chairman and CEO, Gil G. Chua. As part of this development, several integrated marketing communications companies under the group, including DDB Philippines, DDB MNL, and Tribal Worldwide Philippines, have also rebranded to Velocity, Alab Pilipinas, and Tribe (disambiguation), respectively. Additionally, sister companies from the SK Group are being integrated into GGC Group Asia, expanding its offerings to include business solutions and logistics. The group will now comprise 14 companies across 18 office locations with over 7,500 employees, aiming to serve markets throughout Asia while maintaining existing leadership, talent, and client relationships.