Sprinklr launches LLM Insights

Sprinklr, an AI-native platform for Unified Customer Experience Management, announced LLM Insights, a new capability designed to help brands understand and influence their representation in large language model (LLM) search results. This solution addresses the challenge of brands having limited visibility into how generative AI platforms portray them, which can lead to misrepresentation or exclusion. LLM Insights provides real-time data on brand visibility, sentiment, recommendations, and competitive positioning within AI-generated answers. Early beta customers found that AI answers often misrepresented their brands, highlighting the need for such a tool. The platform differentiates itself by generating queries from real customer conversations and integrating directly into content and engagement workflows. Karthik, Sprinklr's Chief Product and Corporate Strategy Officer, emphasized the importance of brand representation in the evolving buyer journey. LLM Insights is currently in limited preview and is expected to be generally available in Q3 2026.