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Events / Business / Eva Live to acquire Psquared
Business acquisition

Eva Live to acquire Psquared

Analysis based on 6 articles · First reported Jun 10, 2026 · Last updated Jun 10, 2026

Sentiment
60
Attention
4
Articles
6
Market Impact
General
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Market Impact

The proposed acquisition of P Squared Inc. by Eva Live Inc. is expected to positively impact Eva Live's stock price due to anticipated revenue growth, operational scale, and market share expansion in the digital advertising sector. This strategic move could also signal increased M&A activity in the AI-driven ad-tech space, potentially affecting valuations of similar companies.

Advertising Technology
Event Summary

Eva Live Inc. has signed a Letter of Intent to acquire P Squared Inc., a profitable performance-marketing company. This acquisition aims to scale Eva Live's AI platform by integrating Psquared's media-buying expertise, multi-channel execution capabilities, and established profit engine. Psquared, founded by Jean-Sébastien Paul, has generated over $50 million in revenue in the last four years and will continue to operate as a wholly owned subsidiary. David Boulette, CEO of Eva Live, highlighted the strategic alignment with successful ad-tech models like AppLovin, emphasizing the combination of world-class operators, AI technology, and capital market access to drive significant growth in the digital advertising market, projected to reach $1 trillion in 2026.

Entities Involved
oth
Eva Live
Eva Live Inc. is acquiring P Squared Inc. to scale its AI platform, integrate media-buying expertise, and expand its market share in digital advertising, which is expected to drive significant growth and shareholder value.
Importance 100.0 Sentiment 70.0
priv
P Squared Inc.
P Squared Inc. is being acquired by Eva Live Inc., which will allow it to continue its operations as a wholly owned subsidiary and benefit from Eva Live's AI engine and public market platform for accelerated growth.
Importance 90.0 Sentiment 60.0
per
David Boulette
David Boulette, CEO of Eva Live Inc., is leading the acquisition of P Squared Inc., articulating the strategic vision for combining elite media-buying talent with cutting-edge AI technology to drive market share.
Importance 70.0 Sentiment 60.0
per
Jean-Sébastien Paul
Jean-Sébastien Paul, founder of P Squared Inc., will continue to lead Psquared as a wholly owned subsidiary after its acquisition by Eva Live Inc., ensuring continuity and cultural alignment.
Importance 70.0 Sentiment 60.0
stock
AppLovin
AppLovin is mentioned as a successful ad-tech company that leveraged a similar AI-driven optimization and customer acquisition model, serving as a benchmark for Eva Live's strategic direction.
Importance 20.0 Sentiment 0.0
subs
ByteDance — TikTok Shop
ByteDance — TikTok Shop is one of the platforms where P Squared Inc. has deep channel expertise in media buying, which will be integrated into Eva Live's operations.
Importance 10.0 Sentiment 0.0
stock
Meta Platforms
Meta Platforms is one of the platforms where P Squared Inc. has deep channel expertise in media buying, which will be integrated into Eva Live's operations.
Importance 10.0 Sentiment 0.0
stock
Alphabet Inc.
Alphabet Inc. is one of the platforms where P Squared Inc. has deep channel expertise in media buying, which will be integrated into Eva Live's operations.
Importance 10.0 Sentiment 0.0
Relationships
AppLovin related ↔ Meta Platforms
ByteDance — TikTok Shop related ↔ Meta Platforms
ByteDance — TikTok Shop related ↔ Alphabet Inc.
Meta Platforms competitor ↔ Alphabet Inc. Meta competes directly with Alphabet for digital advertising dominance and AI leadership, though it is also a major cust
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